In a groundbreaking move to redefine how gaming brands, studios, and clubs approach branding and marketing, NewKindred has announced its strategic partnership with Nexal Gaming. This collaboration aims to drive growth, innovation, and respect for the Esports and Gaming ecosystem in Nigeria, ultimately expanding its influence across the African continent.

This partnership is set to empower Esports teams, game studios, and tournament organizers by providing tailored branding, marketing, and engagement strategies that elevate their identity and connect them with a broader audience. Together, NewKindred and Nexal Gaming are committed to building a thriving esports ecosystem that garners the same level of recognition and respect as other professional industries.

Elevating Esports: A Vision for Growth

Esports is often overlooked as a viable career path in Nigeria, despite its potential to inspire and empower countless individuals. Through this collaboration, NewKindred and Nexal Gaming seek to change that narrative by showcasing the Esports and Gaming industry as a professional, rewarding field with immense opportunities and pathways in various fields such as video editing, graphics and brand design, digital marketing and project management.

“At NewKindred, our mission is to provide gaming brands and teams with the tools they need to thrive, whether through immersive branding strategies or innovative marketing approaches,” said Prince, Founder and Operations Lead at NewKindred.

This partnership is the first step in realizing a vision where Esports and Gaming in Nigeria are recognized not as hobbies but as respected professions. We want to invite more stakeholders, brands, and sponsors into this ecosystem to help it flourish.”

“We understand the critical role of marketing for the development of teams in the scene, which therefore includes the need for strong brand elements. This is why a partnership like this can significantly contribute to building the necessary structures for teams to scale their marketing efforts, grow their fan bases, and attract higher-value sponsorships and partnerships.” said Paul Bakare, CTO at Nexal Gaming Company.

Tailored Solutions for Esports Growth

To address the financial challenges faced by esports teams and managers, NewKindred has designed accessible branding and marketing packages that are specifically tailored to the needs of the esports ecosystem. These solutions aim to:

• Help gaming brands and teams develop unique identities that differentiate them in the competitive market.
• Provide comprehensive branding, marketing, and engagement services, including website and app functionality enhancements.
• Attract sponsorships and investors by boosting brand equity and audience engagement.

The packages are set to launch on Wednesday, November 19, 2024, and are accessible via the link below.

Strengthening the Esports Ecosystem Together

This partnership represents a broader strategy by NewKindred to expand its market reach while building the foundation for a more inclusive and dynamic Esports ecosystem. 

Nexal Gaming, a leading advocate for gaming in Africa, leverages its extensive network of gaming communities, marketing channels, and a dedicated team of skilled marketing professionals and passionate gamers, making this collaboration a seamless and strategic fit.

“Nexal Gaming has consistently demonstrated its commitment to the growth of Esports in Africa,” said Prince. “Together, we hope to create a future where the esports industry in Nigeria becomes a benchmark for success and innovation.“

To learn more about this partnership and explore NewKindred’s tailored Esports branding packages, visit Newkindred Agency.

Experience how branding and marketing can transform your gaming brand into a competitive force in the industry.

About NewKindred

NewKindred is a branding and marketing agency that specializes in creating immersive and impactful brand experiences. Guided by a mission to unlock the full potential of stories through design thinking and storytelling, NewKindred strives to lead in creating brand experiences that resonate deeply with audiences.

About Nexal Gaming

Nexal Gaming is a premier media and marketing organization dedicated to the growth of Gaming and Esports in Africa. Through Esports news, extensive media and marketing campaigns, company developments, and strategic partnerships, Nexal Gaming connects a vibrant community of gamers, stakeholders, and industry professionals, striving to satisfy their informational, financial, and networking needs.

Newkindred Links:

• Website: Newkindred.com
• Instagram: Instagram.com/newkindred
• LinkedIn: linkedin.com/company/newkindred/
• Twitter (X): x.com/newkindred

Last Updated on November 25, 2024